Innovative Financial Strategies For Charities


Almost every non-charity organization that you research in the business spectrum today that offers memberships, also provides its members very tangible benefits because of that membership. There has been justified hesitancy with charities however, to equate membership with anything more than privileges such as community, moral expectations and a voting voice. This hesitancy remains due in part to a long history of corruption that has surfaced in charities in the past where privileges were exchanged to the highest donor to the neglect of integrity and honesty. These qualities of integrity and honesty must remain at the core of charitable organizations.

However, having stated the above I sense a change that is soon to rise within the world of charities not in the compromising of integrity and honesty but in methodology. This change will effectively move the focus away from an exclusive "what will benefit the charity" to a balance that will shift focus to " what will also benefit the donor." There is coming a deep merging of strategies that once only belonged to profit motivated enterprises into the charity arena. This change will challenge well entrenched fund raising concepts in charity board rooms but global need demands a greater resource so that charitable organizations can fulfill their mandates in a very troubled world. We are seeing the advance of technology, micro financing, sustainable agriculture projects, skills training and many other creative projects being inserted into third world sectors. We are only beginning to access the potential of these endeavors on behalf of charities. As new streams of finances are implemented by charities they will be empowered to fulfill their mandates.

What about empowering the donor? What strategies will be forthcoming to equip, position and enable them to rise to their destiny? Many that have donated sacrificially have experienced deep joy and a sense of fulfillment for these very acts. However, I believe there are coming strategies of fund raising that will increase the ability of the donor to give even more. I foresee a movement coming where referral fees, profit sharing and investment yield will become the norm within the charity world. A time quickly approaching where financial sowers will see a quick return of reaping financially what they have sown. All this conducted with the utmost honesty and integrity. Charities will need to give room to this growth and yield. This will be a change in seasons, so to speak. An unprecedented season of planting and reaping a bountiful financial harvest for the donor.

What is missing in this scenario? I believe it is business endeavors. Specifically, businesses established for the purpose of bridging finances between secular enterprise and charity projects. In North America charities have been locked by law into increasingly stringent government guidelines that although established to ensure public accountability now have become overtly restrictive when it comes to fund raising. Charity motivated business organizations are coming on stream that will empower donor and charities with substantial revenues so they have the resources to fulfill their destiny.

Now is a time for business entrepreneurs to dream and envision what their role is to be in our complex world. I think successful men and women who are making or have made their riches are seeing the emptiness of that wealth when it stands alone. They are sensing destiny beckoning them to the needs of this suffering world. When they respond pro-actively they discover a deep fulfillment as they divert increasing amounts of business revenue into world relief projects.