Marketing is all about creating value out of thin air, and using this value to apply to all of your products and services. There are all kinds of things that you can do to create value out of thin air, but it all starts with an understanding of the marketplace. If you're spending your money trying to target the wrong people, then you'll never become wealthy in your business.
Obviously you want to make money. But you can't make this money if you're doing the same thing over and over again. This is called insanity. If you want to make more money in your business without spending more money on advertising, then you've landed on the right article.
The bottom line is that if you want to be successful in your business, you have to get creative. I've come up with a few core strategies that will help you to boost your sales and profits without having to spend a dime more on advertising. In fact, here's the first tip for making more money in your spending without spending a dime more on advertising:
1) Offering a "deluxe" package
Your deluxe package should be around $50 to $100 more than your core offer. In your deluxe package, offer something that will be of immense value to your customers or clients right before they are about to buy from you. If you're stuck with ideas, here are 2 examples of how a deluxe package could work.
If you were a product on marketing, you could offer your core package for $100 - which includes a manual and a 200-page book that you could create. As far as a deluxe package goes, you could include a DVD of you working in action creating marketing campaigns for your prospects and customers.
The additional DVD should be priced around $50 more, because your prospects want to easily understand how to put into use a good marketing strategy - all while seeing the step-by-step plans on how to implement a good marketing campaign. Here's another way to boost your business without spending a dime more on marketing:
2) Get referrals
You could set up an email marketing campaign that invites your customers to refer others to you in return for a free gift or something. People will go out of their way to refer others to you. Along with running an email campaign to get referrals, implement a direct mail campaign also as this is known to boost response.
I think it's clear to say that it's relatively easy to boost your sales and profits once you put your mind into it. If you're one of those people who feel that advertising is unproductive, give these tips a try. You never know which one of them will bring in the most money for you. And once you put to use these techniques, you'll be able to sit back and enjoy the profits while your business thrives more and more each day.
Good luck with using these tips to improve your sales and profits. It will be more than worth it.